Free tools for mission-driven leaders

Start before we even talk.

Seven interactive tools built around the things my clients need most — diagnostics, calculators, and self-checks. Each runs entirely in your browser: free, private, no sign-up, and you can print or email yourself a branded report.

Diagnostics & assessments

See where you stand.

Score your organization across the systems that matter, and get focus areas matched to the work that fixes them.

Calculators & checks

Run the numbers.

Quick, concrete answers to the questions leaders and boards ask most.

Every tool runs locally in your browser — nothing is uploaded or stored on a server. Use the “email me my results” option in any tool to send yourself (and Katoya) a copy.

Free Playbooks & Field Guides

Deeper guides for what we’ve actually shipped.

Step-by-step PDFs on what we’ve built, broken, and re-built. Each is grounded in real ToyBox engagements — no theory, no fluff.

NEW · PLAYBOOK NO 01

How I Built My Site With Claude

The exact path from a paid Wix subscription to a GitHub-hosted, fully analytics-instrumented, search-indexed, mobile-polished, SSL-secured stack — for three live brand sites. 15-page PDF, free.

Read the playbook
COMING SOON

The Brand Architecture Playbook

How to structure a multi-brand presence — the hub-and-spoke model, when to spin off a sub-brand, when to keep it as a page. The thinking that comes before the build.

In progress · Summer 2026
Ran a tool and want a second set of eyes?

What's next out the box?

A free, 20-minute discovery call — bring your results and we'll talk through what they mean.

Schedule a Discovery Call